“We need tourism.”
Gertruida’s remark makes them all sit up. While they are used to her coming up with some very strange ideas, this one strikes them as particularly odd. When Servaas – rather cautiously – reminds her that they have chosen to live in Rolbos especially, to escape the madness other people accept as ‘civilisation’ (at the same time reminding her of the dangers posed by foreigners like ISIS and Trump), Gertruida simply shrugged.
“Look, it’s a question of economics. We need a new borehole and the potholes in Voortrekker Weg needs filling. We have two choices: either we slash away at our budgets for sitting around in Boggel’s Place, or we get other people to pay for our amenities. I don’t know about you, Servaas, but I’d prefer the second option.”
Of course, this makes a huge lot of sense to the group at the bar. Why fork out good money when visitors would not only solve their problems with the infrastructure, but also boost Boggel’s profit…which in turn would reduce the cost per glass? Simple mathematics. They all nod.
“But how? We have a dusty little town in the middle of nowhere. Sure, we have plenty of sand and a lot of sunshine, but that would not draw tourists – for that they go to Etosha and Kgalagadi, where people get to see animals and lodge in luxury. We can’t compete with that.” Vetfaan shrugs. “Unless they want to see sheep, that is.”
“That’d only draw people from New Zealand, Vetfaan. We don’t want that after the game on Saturday.”
“No, we have to create an event. Something that’d catch the attention of people. And if we get TV-coverage, that’d generate a lot of money.” Boggel likes the idea. “Maybe a literary festival or a music show or something.”
“Yeah right! People are going to drive all the way from Prieska to read a book in Boggel’s Place? Or do you want them to listen to some old records? I’ve got one of Jim Reeves…”
“Nope. Don’t be cynical, Servaas. Boggel has the right idea, though. People plus TV equals income. More of either multiplies the result. The hottest thing on TV these days, is a reality show – something scary or gaudy or quite abnormal – like the American presidential debates or Survivor.”
Of course she has to explain the Survivor concept to the patrons in Boggel’s Place. The outlandish idea of exposing teams or perfectly normal people to completely insane conditions makes no sense to Kleinpiet.
“So – you ask people to pay money to participate, then you get them to pay for accommodation and food, then you make them suffer beyond human endurance, then the TV companies show it to some overweight couch potatoes sipping beer….and then you get paid millions?”
“Exactly, Kleinpiet. All we have to do is to write a proposal and get BBC of CNN interested. The rest is up to them. We sit back and count the money…”
Like most ideas generated after a few beers in Boggel’s Place, this one gets analysed with great care. Yes, they all agree, this is a sure thing – provided they come up with a novel concept. Their final proposal gets drafted that same evening.
“So, there we are. A nice little list of items with enough endurance and fear to make millions want to watch.” Gertruida glares – somewhat bleary-eyed – at the paper.
1. Sheep Dog Imitation: the team has to round up a flock of scattered sheep and chase the flock through a gate.
2. The Ostrich Race: grabbing eggs from the roosting ostrich on Kleinpiet’s farm.
3. The Kudu Relay Run: team loaded on Vetfaan’s Land Rover, with one runner chasing a kudu. When the runner tires, he gets on the Landy while another runner takes his place. Judging will involve both distance and time to catch up with the antelope.
4 The Great Lion Escape – this item still needs refining.
“I think it is a great proposal, but item 5 is just too scary to include, guys.We cannot really expect even the strongest of the strongest to endure so much pain. I think it’s inhumane.” She glances up to see if they all agree.
“No, I think this is the item that’ll draw the audience.” Servaas manages not to slur his words. “Look, we need to be real and convincing – viewers have to identify with, and understand what the contestants are going through. This one will make them want to cry, puke and bash their heads against any available wall. It’ll make them extremely angry and inconsolably sad. I think it’s a winner.”
“Shees, Servaas – you are not only a true cynic, you are the reincarnation of Machiavelli! Okay then, we’ll keep it.”
Two months goes by without a response from the TV moguls.
“I told you: it’s much too painful. We should have stuck to the first four items.” Gertruida smiles sadly. “But…we gave it a good try. In the meantime we’ll just have to swerve around the potholes.”
“Ja.” Vetfaan sighs. “Item 5: making the contestants sit through the South Africa – New Zealand game to see who can suffer through the entire match? Truth be told. I couldn’t. I don’t think anybody should live through it again. It’s like harakiri with a blunt saw.”